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On Saturday afternoon Silbatron and I were reminiscing about the last great outdoor party in DC, an accidental find due to an address mix up in 06 that ended with us being subsequently discovered as crashers when the host insisted on posing for a photo with each departer. The irony was the host insisted we [...]

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The Coke Wars as Analogy for Presidential Candidate Branding
If you don’t remember New Coke, it’s probably because you weren’t kicking it in 1985 (also you should check out Wham’s ‘Careless Whisper’). The short synopsis is “Coca-Cola’s original drinks market share had been shrinking fast, from 60% just after World War II to under 24% in [...]

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